Privacy Policy
This Privacy Policy explains how AussieWildTrack gathers, uses, and shares your personal information when you browse or make purchases on our Site. We utilize a cookie banner to notify visitors about our cookie usage and to capture their consent.
Information We Collect
When you access our Site, we automatically collect details about your device, how you interact with the Site, and data required to fulfill your orders. We may also gather additional details if you reach out to our support team. In this Privacy Policy, “Personal Information” refers to any data that can identify an individual uniquely. Below is an overview of the types of personal data we collect and why:
Device Data
- Examples: browser version, IP address, time zone, cookie identifiers, pages or products viewed, search queries, and your interactions with the Site.
- Purpose: to display the Site correctly on your device and analyze usage to improve our Site’s performance.
- How collected: automatically via cookies, log files, web beacons, tags, or pixels.
- Shared with: Shopify, Facebook.
Order Data
- Examples: name, billing and shipping addresses, payment details (credit card info), email, and phone number.
- Purpose: to process orders, manage payments, arrange delivery, send invoices/order confirmations, communicate with you, prevent fraud, and deliver product-related marketing if you’ve consented.
- How collected: directly from you.
- Shared with: Shopify.
Customer Support
- Purpose: to provide assistance and resolve inquiries.
- How collected: directly from you.
Behavioral Data
- Purpose: for user experience analysis and behavioral research.
- How collected: through Hotjar.
- More info: Hotjar Privacy Policy
- Opt-out: Hotjar Do Not Track
How We Share Your Data
We share your personal data with service providers to help us deliver services and meet contractual obligations. For example:
- We utilize Shopify to operate our online store. You can learn about Shopify’s data practices here: Shopify Privacy Policy.
- We may share your data if required by law, or to comply with legal processes such as subpoenas or warrants, or to protect our rights.
- We may share data with Facebook and TikTok for advertising purposes.
Targeted Advertising
We may use your personal data to deliver targeted ads and marketing communications we believe you will find relevant. For example:
- We may share your browsing and purchase behaviors with advertising partners like Google, Meta, and TikTok. This data may be shared directly or through cookies and similar technologies, with your consent where required by law.
For further details on targeted advertising, visit the NAI education page: Learn More.
To opt-out of certain targeted advertising, visit: Digital Advertising Alliance Opt-Out.
Use of Personal Data
We use your personal information to provide and improve our services, including offering products, processing transactions, fulfilling orders, and keeping you informed about our offerings.
Data Retention
We retain your personal information for our records when you place an order, unless you request its deletion. For information on your right to request erasure, see the ‘Your Rights’ section below.
Automated Decision-Making
We do not engage in fully automated decision-making processes that have a significant or legal impact on you. Shopify, our processor, uses limited automated decision-making to prevent fraud, which does not significantly affect your rights. These include:
- Temporary IP address denylisting after repeated failed transactions (expires within hours).
- Temporary credit card denylisting associated with flagged IP addresses (expires within days).
Cookies
Cookies are small data files placed on your device when you visit our Site, helping us to enhance your browsing experience by remembering your preferences and enabling site functionalities such as login and region selection. Cookies also allow us to analyze website performance and usage patterns.
We use the following types of cookies to improve your experience and provide our services:
Essential Store Cookies
| Name | Purpose |
|---|---|
| _ab | Access to admin. |
| _secure_session_id | Navigation within the store. |
| cart | Shopping cart functionality. |
| cart_sig | Checkout process support. |
| cart_ts | Checkout process support. |
| checkout_token | Checkout process support. |
| secret | Checkout process support. |
| secure_customer_sig | Customer login support. |
| storefront_digest | Customer login support. |
| _shopify_u | Update customer account information. |
Analytics and Reporting Cookies
| Name | Purpose |
|---|---|
| _tracking_consent | Stores tracking preferences. |
| _landing_page | Track landing pages. |
| _orig_referrer | Track landing pages. |
| _s | Shopify analytics. |
| _shopify_fs | Shopify analytics. |
| _shopify_s | Shopify analytics. |
| _shopify_sa_p | Marketing and referral analytics. |
| _shopify_sa_t | Marketing and referral analytics. |
| _shopify_y | Shopify analytics. |
| _y | Shopify analytics. |
Cookies may be session-based (expire after you close your browser) or persistent (remain on your device until deleted or expired). Most of our cookies are persistent and last between 30 minutes and two years. You can manage cookie preferences through your browser settings. Blocking cookies may affect the functionality of our Site and limit your user experience.
Do Not Track
Currently, we do not modify our data collection practices in response to Do Not Track signals due to the lack of a standardized response framework in the industry.
Policy Updates
We may revise this Privacy Policy periodically to reflect changes in our practices or for legal, operational, or regulatory reasons.
Contact Information
Store Name: AussieWildTrack
Address: 59-61 Pine Street, Chippendale, New South Wales, 2008, Australia
E-Mail: info@aussiewildtrack.com
Contact Form: Click here
Phone: +61489272465
Customer service hours:
Monday to Friday: 09:00 am to 5:00 pm
(AEST) Australian Eastern Standard Time (Sydney)
We aim to respond to your e-mail within 24 hours.